From Concept to Client: The Commercial Photography Journey

Speaker: Kevin Boller

Class Description

Join Kevin Boller as he pulls back the curtain on the entire commercial photography workflow. Learn how to attract and communicate with clients, quote like a pro, and protect your creative value through licensing. Then dive into the heart of the craft — intentional lighting that transforms everyday subjects into narrative-driven, professional images. Kevin also shares post-production secrets, portfolio strategies, and tips for building lasting client relationships. Complete with a live demo, real-world insights, and just enough humor to keep you on your toes, this presentation is built to help you level up both your images and your business.

Why You Should Attend This Session:

Understand the full commercial workflow, from clients to licensing.

Learn intentional lighting and post-production techniques.

Get real-world portfolio and client relationship strategies.

Kevin Boller

Kevin Boller is a commercial product photographer specializing in liquor and makeup. He’s been obsessed with light and composition since age 12, honing a meticulous eye that clients of all shapes and sizes love. The irony? He’s color blind. It forces him to nail the technical details every time. Kevin helps passionate brands realize the true value of exceptional imagery—even if he has to ask his editor, “Is this the right shade of teal?”

Kevin Boller's Gallery of Work

Ready to Experience FOCUS?

Spend 3 days with us learning from industry pros who will show you how to take your photography business to the next level!