Florida's Annual Photography Convention

FOCUS 2026

July 24 - 26, 2026

FPP Members: $175 | Non-Members $225
Embassy Suites by Hilton Orlando North, Altamonte Springs, FL

It’s time to bring your vision into FOCUS! Join a community of fellow photographers just like you for a weekend of pure inspiration and "lightbulb" moments. We're bringin in industry pros who are ready to pull back the curtain on their craft. Whether you're looking to master new techniques, evolve your signature style, or finally get a handle on the "business side" of things, you’ll leave with a full heart and a packed notebook. In fact, we’re betting you’ll be racing back to your studio to try it all out before the ink even dries!

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Sponsors Tradeshow

2026 Speakers

Authenticity, Art & the Discipline to Create
With Andrea Calvery
Lunch and Learn with the CEO of PPA
With Angela Kurkian
Future-Proof Your Business: How to Effectively Sell to Gen Z
With Emily Rochotte
Sit. Stay. Slay the Shot.
With Joan Walker
From Concept to Client: The Commercial Photography Journey
With Kevin Boller
Permission Granted: The Freedom to Fail, Experiment, and Create with Intention
With Rich Johnson
The Power of Emotion. The Evolution of the Art: Lessons from Santa's Enchanted Workshop
With Sharon Benton

July 24 - 26, 2026

Schedule

FOCUS 2026

Day 01
Friday, July 24

Morning

8:30am - 9:00am
Registration

9:00am - 12:00pm
Joan Walker - Sit. Stay. Slay the Shot.

Afternoon

12:00pm - 1:00pm
Lunch and Learn w/ PPA CEO Angela Kurkian

2:00pm - 6:00pm
Tradeshow

Evening

5:30pm - 7:00pm
Hotel Happy Hour in Atrium

6:00pm - 8:00pm
Dinner

8:00pm
Karaoke Night

Day 02
Saturday, July 25

Morning

7:30am - 8:30am
Affiliates Presidents & Delegates Breakfast

8:30am - 9:00am
Registration

9:00am - 11:30pm
Sharon Benton - The Power of Emotion. The Evolution of the Art: Lessons from Santa's Enchanted Workshop

11:30am - 2:00pm
Trade Show

Afternoon

12:00pm - 1:00pm
Lunch

2:00pm - 4:30pm
Rich Johnson - Permission Granted: The Freedom to Fail, Experiment, and Create with Intention

Evening

5:00pm - 6:00pm
General Business Meeting

5:30pm - 7:00pm
Hotel Happy Hour in Atrium

6:00pm - 7:30pm
Dinner

8:00pm
Rich Johnson Photo Walk

Day 03
Sunday, July 26

Morning

7:30am - 8:30am
Sunday Devotionals lead by Rob Moorman

8:30am - 9:00am
Registration

9:00am - 11:30pm
Kevin Boller - From Concept to Client: The Commercial Photography Journey

11:30am - 1:00pm
Lunch

Afternoon

1:00pm - 3:00pm
Emily Rochotte - Future-Proof Your Business: How to Effectively Sell to Gen Z

3:15pm - 5:45pm
Andrea Calvery - Authenticity, Art & the Discipline to Create

Evening

5:30pm - 7:00pm
Hotel Happy Hour in Atrium

7:00pm
Florida Awards Banquet Doors Open (Cash Bar)

7:30pm
Florida Awards Banquet
(Banquet tickets must be purchased by July 15th and can be purchased HERE, even if you have already registered for FOCUS)

Hotel Information
Embassy Suites by Hilton Orlando North
225 Shorecrest Dr.
Altamonte Springs, FL 32701
407-834-2400
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