Future-Proof Your Business: How to Effectively Sell to Gen Z

Speaker: Emily Rochotte

Class Description

As Gen Z continues to grow up and ages into their buying power, how we market our business to reach the next generation of clients needs to grow with them. To help you optimize the way your marketing speaks to Gen Z, we’ll dive deep into what this generation looks for before they hire a photographer, and what that means for your business.

Why You Should Attend This Session:

Gen Z's buying behavior, social media consumption, and marketing preferences

How to effectively communicate with Gen Z, and meet their needs, while staying true to your brand and connected with your millennial clients

Actionable strategies to attract and engage your ideal clients across a variety of marketing channels

Emily Rochotte

Emily Rochotte is the founder of Emily Rochotte LLC, a marketing company designed to support wedding pros and creative entrepreneurs with social media, search engine optimization, blogging and more. With over 10 years of experience as a writer and social media manager herself, Emily stays on top of the latest marketing trends so you can focus on your business. She is a marketing educator and keynote speaker who is dedicated to empowering small business owners with the most impactful ways to reach and connect with future clients and how to build your brand awareness with the help of standout marketing content. Emily is passionate about cheering on entrepreneurs and knows sometimes it just takes a second set of eyes to remind you that you’re creating something truly incredible! Say hi to Emily and ask her all your marketing questions over on Instagram @emilyrochotte

Emily Rochotte's Gallery of Work

Ready to Experience FOCUS?

Spend 3 days with us learning from industry pros who will show you how to take your photography business to the next level!