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Instructor

Adding Public Safety Portraits to your offierings

Speaker: Rich Logan

Class Description

Public Safety Portraits can add revenue and can fill in the blank spaces in your calendar and fill in your down times between volume jobs. We will cover ways to get the contracts, posing, lighting, delivery, and add-ons to increase revenue beyond just the standard headshots, including specific resources that can make you more profitable. There are also some do’s and don’ts we will explore to make sure you keep the contract, year after year. We will also discuss how you can market to your new found client base to expand your family portrait business to help keep that calendar full year round.

Rich Logan

Rich Logan has been a professional photographer since 2013, transforming a lifelong passion into a successful career after retiring from Public Safety due to an injury. His journey with photography began at the age of five when he received his first camera, sparking a passion that has led him on photographic adventures across four continents—and counting. He is always seeking the next opportunity to explore, create, and share new experiences through his lens.

Before becoming a full-time photographer, Rich served in both Public Safety and the military, where he dedicated more than 20 years of service. During his military career, he spent several years as a classroom instructor and earned a teaching degree, giving him a deep understanding of how adults learn and how to translate complex concepts into practical, actionable skills.

Drawing on his unique blend of real-world experience, photography expertise, and educational training, Rich specializes in helping photographers grow both creatively and professionally. His presentations focus on expanding business opportunities, diversifying photography services, and developing sustainable revenue streams that generate income throughout the year—even during traditionally slower seasons.

Committed to continuous improvement, Rich regularly attends workshops and advanced training to refine both his photographic skills and his teaching methods. His goal is to ensure every presentation delivers meaningful, practical education rather than a sales pitch, leaving attendees with actionable strategies they can immediately apply to their own photography businesses.

Rich Logan's Gallery of Work

Ready to Experience FOCUS?

Spend 3 days with us learning from industry pros who will show you how to take your photography business to the next level!

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